Black Hops Brewery is a challenger brand in the Australian craft beer space, known for its bold personality, loyal community, and distinctive approach to brewing. As the business set its sights on becoming a leading craft brewery, the challenge was to support this ambition with a strong, consistent brand presence across key customer touchpoints.
Our work focused on helping Black Hops show up confidently wherever their beer is poured. We designed a range of creative assets including event posters, social media content, point-of-sale collateral, and tap decals for both their in-house range and partner food and beverage venues. The result is an ongoing creative partnership built on mutual trust and respect for each other’s craft, supporting Black Hops’ continued growth and visibility in a highly competitive market.